This semester, I worked on the Scroll app launch in the Soapbox Practicum. Scroll is the school’s newspaper and has been around since 1905. I was on the marketing team for this project. These are some mock social media drafts I made for the release. The idea is that someone will be dressed up as Thor, the school’s old mascot, in a well-known location in Rexburg. The photo will be blurred, and there will be a simple clue that reads like an Amber alert. The social media posts will lead students to local businesses, and then there will be a more difficult clue to solve. The photos were blurred using Photoshop.

I created a mock-up post for Airbnb on Instagram to showcase the various places travelers can stay.

I chose Airbnb because its Instagram does not have a specific call to action or hashtags, but still does well for itself at 6.7 mil followers. An example of the lack of call to action is one of its captions, which said, “No wifi needed.” This goes against a lot of what I have learned in classes. I found this fascinating, so I wanted to experiment with recreating their style. This type of caption works because of Airbnb’s established reputation. 

In the caption, I comment on this with Airbnb’s message of helping people belong anywhere.  The photos are from pexels.com and edited in Adobe Illustrator.